Blogging. I’ve talked and talked about why I believe in blogging. I’ve shared how my (terrible) video blogs continue to bring cash into my business. I’ve even showed how easy it is to use blogging to build up your client base.
But if you remain unconvinced (I get it, you’re a tough audience) here are 10 benefits blogging VAs enjoy:
- Your Expertise is Showing. Before they hand over their business-critical projects, potential clients want to know that you’ve got the skills to get the job done. Your blog lets you blow your own horn politely, and without sounding
- Easy Answers at Your Fingertips. How many times each week do potential clients (and others) ask your opinion, or how to do something, or what’s the best tool for a job? I get questions in my email, on Facebook and Twitter, by phone, and in my help desk. At least once a day someone comes to me looking for answers. With a blog, you’ve got a ready-made encyclopedia of answers ready to send. (Pro tip: Got a question and no matching blog post? Write your email response, then turn that into a post you can share with the next person to ask!)
- Write it Once; Profit Again and Again. Blog posts are not (or at least they shouldn’t be) stand-alone, use-it-once resources. You spend a lot of time researching and writing, so make good use of it. Turn a series into an ebook. Create a product for clients who can’t afford you or who prefer the DIY approach. Take the most important points and turn them into a slide presentation and webinar. There are lots and lots of ways to repurpose the content you create, so don’t let your blog posts waste away in your archives. Put them to work for you.
- The More You Know, the More You Know. There’s nothing like a little research to help you learn new things. When I was researching email stats for a post on the Digital Business Managers blog, I learned exactly how open and click through rates work, and that makes me a better resource for my clients. Not only that, but that knowledge allows me to make better choices in my own business.
- Sharpen Those Writing Skills. Words truly are the currency of the internet, and if you can express yourself well you’ll go far. The best way to hone those writerly chops? Practice, practice and more practice. By committing to writing a regular (and frequent) blog, you’ll greatly improve your writing skills.
- Zig Ziglar Said It Best. “You can have everything you want in life, if you will just help other people get what they want.” Now, maybe he wasn’t talking about blogging specifically, but I can tell you one thing for sure: your potential clients are looking for good info, and you have it. You owe it to them to share what you know, and your blog is the best place to do that.
- Meet New People. Partnerships, mutual referrals, speaking gigs and other great opportunities happen when you blog. You’re buildinga a marketing tool that will gain the attention not only of your dream clients, but potential partners as well–and there’s no end to the good things that can come from that!
- Build an Online Portfolio. Do you offer freelance writing, web design, or graphics services? Your blog is the perfect example of your work. This is especially true for ghostwriters who can’t always offer samples of their work.
- Gain Clarity & Focus. Write about your business enough, and you’ll develop a better sense for what you do and do not like to do. For example, this post on the Digital Business Managers blog helped me discover that no amount of money is worth working on a Wix website. Ever.
- Kick Your Competition’s Butt. Look, nearly all virtual assistants have websites. And while there are some dos and don’ts when it comes to creating a great-looking site, there’s not much that’s going to really set you apart–unless you have a blog. Providing value and showing off your expertise (see #1 above) will help differentiate you from the many other service providers in your niche.
This is really just the start. Building and maintaining a blog can have an incredible impact on your business, your mindset, and ultimately, your success. It’s the marketing tool that gets better with time, and that will keep working for you even when you’re not actively maintaining it. It will make you a better virtual assistant, and help you attract better clients.
And best of all, it’s easy to do. Grab my blogging guide here to get started. (It’s free!)